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Statistical survey is a method used to collect in a systematic way, information from a sample of individuals. Although most people are familiar with public opinion surveys that are reported in the press, most surveys are not public opinion polls , but are used for scientific purposes. Surveys provide important information for all kinds of research fields, e.g., marketing research, psychology, health professionals and sociology. A survey may focus on different topics such as preferences (e.g., for a presidential candidate) , behavior (smoking and drinking behavior), or factual information(e.g., income), depending on its purpose. Since survey research is always based on a sample of the population, the success of the research is dependent on the representativeness of the population of concern.
There are several ways of administering a survey. The choice between administration modes is influenced by several factors, including 1) costs, 2) coverage of the target population, 3) flexibility of asking questions, 4) respondents’ willingness to participate and 5) response accuracy. Different methods create mode effects that change how respondents answer, and different methods have different advantages. The most common modes of administration can be suumarised as.
• Mail (post)
• Online surveys
• Personal in-home surveys
• Personal mall or street intercept survey
• Hybrids of the above.
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