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Form versus Function debate The "form versus function" debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference. Take a position: Product functionality is the key to brand success versus product design is the key to brand success. ...the durability of the product will not only attract consumer through 'word of mouth,' but will also lure consumers that need quality goods instead of stylish merchandise, arguably, a larger customer base as performance is the primary motivation for...


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