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Pros and cons of marketing idea to phase our SUV line Details: You are a marketing manager interviewing for a new job at a large automotive company. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decide to study the company as well as some of the company's future marketing ideas. One of the company's ideas is to phase out its large, profitable SUV line of automobiles to focus on smaller, more fuel-efficient cars. In your discussion, describe the pros and cons of this marketing idea proposed by the company from the both a financial and non-financial perspective. ...long way in creating a more positive corporate image, which in turn generates greater interest in its products. If the company's reputation for quality has been built on its full size SUVs, it could take advantage of this reputation to market the...


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